Needell joins from Kantar Health, where he was managing director. He had moved from Kantar Worldpanel in 2011 and had previously held roles at GfK and TNS both in the UK and abroad.

“Our Marketing business will benefit immeasurably from Jim’s leadership,” said chief executive of Ipsos MORI, Ben Page. “He brings with him extensive agency-side experience, particularly in the healthcare sector, and his appointment consolidates Ipsos’s position as a leading marketing insight provider in the UK market.”