The agent will allow users to carry out in-depth analysis projects, such as carrying out focus groups, asking follow-up questions and pursuing additional lines of enquiry with synthetic respondents, and then generate reports on the findings.

Electric Twin said that users would be able to create projects from a single prompt, with the agent then working autonomously to carry out the research required.

The research agent decides how to approach the study, including which tools to use, which audiences and questions to ask, and which results to explore in more detail.

The business said the tool was aimed at research professionals wanting to scale their output and non-specialist teams wanting to carry out research.

Alex Cooper, chief executive and co-founder at Electric Twin, said: “Our new agent removes the last barrier which is preventing analysis from being at every team’s disposal. It means you no longer need to know how to design a survey to get a rigorous, data-backed answer to a question about your customers.”