NEWS18 January 2018

MRS announces Impact Week festival

News Trends UK

UK – The Market Research Society (MRS) has announced the launch of Impact Week 2018, a new festival incorporating the two-day MRS Annual Conference.

Impact week logo_crop

The inaugural event, taking place from 12-15 March in London, will feature a GRBN International (Global Research Business Network) workshop and a tech and innovation zone.

In addition to events at the main conference venue, an open house trail will feature sessions from brands such as Barclays, Unilever, PepsiCo and Sky, at various locations across London.

The schedule is as follows:

  •          Monday 12 March – GRBN Workshop: A global perspective on insight’s ROI tackling the two critical issues facing the sector – ROI and participant engagement – and Barclays and Diageo kicking off the open house trail.
  •          Tuesday 13 March – MRS Conference: Impact 2018 day one, including keynotes from Julia Hobsbawm and Ian Hislop.
  •          Wednesday 14 March – MRS Conference: Impact 2018 day two, featuring space scientist Maggi Aderin-Pocock and crime novelist Val McDermid.
  •          Thursday 15 & Friday 16 March – Open house trail continues, with events from research companies and client-side organisations.

Jane Frost, chief executive of MRS, said: “With the influx of new technologies and brave ideas we’ve seen in our sector, research has a huge advantage in the race to secure a place at the top table when decisions are made. Research, insight and data analytics increasingly play leading roles in informing boardroom discussions.

“In fact, we have so much to say as a sector that MRS has expanded Impact 2018 – our two-day annual conference – into a week-long festival.  I am grateful for the support and sheer ambition of our client advisors who by sharing their vision and opening their doors are making that ambition for the sector clear.”

Impact Week 2018 has been developed with the support of Stan Sthanunathan, executive vice-president of Consumer and Market Insights at Unilever, along with other leaders from the insight sector, including Andrew Geoghegan, global head of consumer planning at Diageo; Sky’s head of research change & continuous improvement,Claire Rainey; and Tim Hulbert, managing director, group head of brand and insight at Barclays.

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