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NEWS9 March 2018

Diageo and Unilever among ‘open houses’ at Impact Week

Impact 2018 News UK

UK – As Impact Week kicks off on Monday 12th March, the first Open Houses are also starting with Barclays, Samsung, Diageo, IHG, Sky and PepsiCo among those opening their doors on the 12th.

The Open House Trail allows client brands across the capital to showcase their talent, technology and thinking.

They are taking place on Monday 12th and Thursday 15th – when Unilever’s sessions are taking place – bookending the two days of MRS Impact 2018 conference at the Grange Tower Bridge Hotel, London.

Among the issues being covered in the open houses are trust, managing high value customers, reputation management, data analytics and marketing effectiveness.

The MRS’s client advisory panel has been instrumental in hosting these open houses. The panel consists of: Andrew Geoghegan, global head of consumer planning, Diageo; Tim Hulbert, managing director, group head of brand and insight, Barclays; Keryn McKenzie, group foresight and insight director, Tesco; Claire Rainey, head of research change & continuous improvement, Sky; Vijay Raj, VP – CMI, research innovation, media and shopper insights, Unilever; Nick Rich, VP – consumer insights, InterContinental Hotels Group; Zoe Ruffels, VP European consumer & market insights, Samsung Electronics; Jessica Salmon, head of customer value & growth, O2; Martin Squires, global lead, customer intelligence & data, Walgreens Boots Alliance; and Tim Warner, VP – insights & analytics Europe, Sub Saharan Africa and global innovation insights practice, PepsiCo.

Geoghegan said: “The open house events are a great initiative.  It is a great opportunity to invite people into our business to see something which we consider to be really leading edge.  I will be looking for our attendees to collaborate with us and help us think how we can go even further.  I am excited to see what I can learn from what other companies choose to share.”

Stan Sthanunathan, EVP consumer & market insights, Unilever is conference patron for Impact Week 2018. 

Research Live’s editorial team will be bringing you all the highlights of Impact Week.

@RESEARCH LIVE

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