Motif hires Adams as head of custom

Adams (pictured) joins Motif from Illuminas, where he has worked as a director for over 20 years.

His background is in qualitative and quantitative research, particularly in the financial sector.

At Motif, he will be responsible for managing a team of researchers working on the company’s largest accounts.

Chris Hall, commercial director at Motif said: “Julian brings a wealth of experience and expertise, and we look forward to the leading role he'll play in helping our clients build loyalty and drive business success.”