NEWS29 January 2014

Minority report: specialist research firm launches

News North America

US — A research and strategic consulting firm specialising in studies among minority populations has announced its launch.

Vision Strategy and Insights (VSI) will focus on studies among general market, Hispanic, African American and Asian consumers.

Iris Yim, partner at VSI (pictured), said: “The reason we started Vision Strategy and Insights is very simple. Understanding the multicultural consumer comes naturally to us – we are the target audience.

“We are unique because we have the internal expertise to understand the distinct and converging needs of segments and the total market.”

VSI has already begun working with clients and agencies. A full company profile and partner bios can be found here.