MetrixLab expands to Italy

The company has appointed Luca Antonietti (pictured) as managing director for Italy, leading the new office. He will be responsible for driving commercial growth in the country.

Antonietti joined MetrixLab as senior advisor in February 2018 to help establish the new office. Most recently senior advisor at management consulting firm Value Lab, he was previously chief executive of digital startup BeMyEye and spent eight years at GfK, two as chief executive of the company’s Italian division.

Jan Willem Gerritsen, executive officer at MetrixLab, said: “Italy is an important European market and a logical next step in our global expansion plans. Several of our current international clients already operate in this market. By opening an office in Italy, we can better serve these clients, as well as cater for new clients based in the country.

“Luca is the perfect fit to lead this new office. He brings local and international market knowledge, digital expertise, a deep understanding of our industry, and experience in building a business from scratch.”