McGrath joins GfK Canada

McGrath joins from TNS-Landis where she was senior VP, consumer strategy and, in addition to managing several key account relationships, will head-up GfK Canada’s market opportunity and innovation practice.

GfK Canada managing director Angelo Pierro said: “[McGrath] has the perfect blend of consumer product research and innovation expertise, as well as a clear understanding of the marketing challenges companies face in today’s business environment.”