McGrath joins GfK Canada
McGrath joins from TNS-Landis where she was senior VP, consumer strategy and, in addition to managing several key account relationships, will head-up GfK Canada’s market opportunity and innovation practice.
GfK Canada managing director Angelo Pierro said: “[McGrath] has the perfect blend of consumer product research and innovation expertise, as well as a clear understanding of the marketing challenges companies face in today’s business environment.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments