MarketSight provides data reporting and analysis tools for marketers and researchers at consumer brands, insights and consulting firms. 

Reimagine Holdings Group is a holding company focused on growing consumer insights and marketing services companies. Terms of the deal to acquire MarketSight have not been disclosed. Michael DeNitto will remain as MarketSight CEO. 

“We are very excited to become a part of the Reimagine portfolio,” said DeNitto.

“In close collaboration with the group, we will continue to pursue our mission to provide easy-to-use tools that enable marketers and analysts to focus on finding and presenting critical new insights about their business. Reimagine offers us partnership and collaboration opportunities that will significantly expand our business.”