Reimagine acquires Vindale Research Panel

US – Reimagine Holding Group has bought parent company, SayforExample, and its online survey community Vindale Research Panel for an undisclosed amount.

John-Almeida2_crop

Founded in 2006, Vindale Research has expanded its paid survey panel from the US to include the UK, Canada and Australia.

John Almeida (pictured), co-founder and managing partner at Reimagine, said: “The addition of the Vindale Panel strengthens Reimagine’s portfolio of technology-enabled insights companies and offers the opportunity to broaden our consumer acquisition and data creation capabilities; both among multiple portfolio companies as well as a separate operating business.”

Reimagine Holdings Group is building a portfolio of companies in the consumer insights industry. Its companies include consumer insights data business Critical Mix and affiliate network, iGain. Last year it bought data visualisation and analytics software firm, MarketSight, and a minority stake in AI platform, Remesh.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts