NEWS3 May 2023

Marketing agency Growgetter co-launched by Kristin Luck

News North America People

US – Kristin Luck, founder of ScaleHouse Consulting, and Jennifer Mancusi, formerly of Voxpopme, have co-founded marketing agency Growgetter.

Kristin Luck and Jennifer Mancusi

Growgetter focuses on working with clients in the data, insights and analytics sector, and offers services from the planning stage to measurement and performance.

Luck (pictured, left) is founder of ScaleHouse, a management consultancy aimed at marketing and analytics companies, and an adviser to various research businesses. She also founded Women in Research (WIRe) and was Esomar president from 2021-23.

Mancusi (pictured, right) was most recently chief revenue officer at Voxpopme. Prior to joining the business in 2018, she was senior director of marketing strategy at Toluna.

Mancusi will hold the position of co-founder and chief executive at Growgetter, while Luck is co-founder and managing partner.

Luck said: “Growgetter is powered by a team of data wonks and marketing strategists with unparalleled sector expertise who believe in the power of data to drive results. Our years of experience developing data-driven growth strategies and a laser focus on ROI were born from a need to create real, measurable impact for our clients in a rapidly evolving industry.”