NEWS1 November 2019

MarketCast appoints McKenna as CMO

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US – Research, insights and analytics firm MarketCast has hired Nielsen’s Graham McKenna to the newly created role of chief marketing officer (CMO).

McKenna (pictured) was previously senior vice-president of product marketing at Nielsen, responsible for product marketing across its media measurement, sports, music, and metadata portfolio.

He joined Nielsen following its acquisition of Gracenote, where he led the marketing and communications team and strategy through a period of massive growth and transformation, including acquisitions by Tribune Media and Nielsen.

McKenna will head MarketCast’s brand, product marketing and communications across its portfolio of data and analytics products and services. He is the latest addition to its leadership team – in July it made media industry veteran John Batter its new CEO.

Batter, said: “Graham is a world-class communicator and product marketer, and his experience in the data, technology, and entertainment space will be invaluable as we expand our product portfolio and position MarketCast for aggressive growth.” 

@RESEARCH LIVE

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