NEWS29 July 2019

Batter becomes MarketCast CEO

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US – Research and analytics company MarketCast Group has appointed former Gracenote CEO John Batter as chief executive, replacing Henry Shapiro, who becomes chairman.

Batter and shapiro marketcast_crop

Batter (pictured, left) established Gracenote, Tribune Media Company’s digital and data segment focusing on entertainment metadata services, before selling it to Nielsen in 2017.

His background in media and entertainment also includes holding the position of CEO at M-Go, a joint venture between DreamWorks Animation and Technicolor, and senior roles at DreamWorks Animation and Electronic Arts.

Batter recently joined MarketCast’s board of directors. He will be based at the company’s headquarters in Los Angeles.

Shapiro (pictured, right) joined MarketCast as chief executive in 2002.

He said: "I am excited to dedicate my time to working with John to take the company to the next level as chairman, and to pass day-to-day responsibilities to a talented and seasoned executive team. I am thrilled to welcome John to MarketCast Group. He has the perfect mix of experience and skills for this phase of the company’s growth."