NEWS17 March 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Customer intelligence agency Market Force Information has acquired the Ted Costas Group, which specialises in cinema mystery shopping and film print checking.
Market Force will combine Ted Costas with theatre checking company Certified Reports, which it acquired two years ago to form a new division – Market Force Theatre and Production Services.
The firm said that the formation of the new division meant it could offer film studios and cinemas a full range of theatre checking and film print checking (the process of making sure that a soundtrack is in sync with the picture).
CEO Karl Maier said: “Market Force provides the business intelligence our clients need to delight their customers, and nowhere is that focus on delight more central to a company strategy than in the entertainment industry. We have our eyes on becoming the premier provider of customer intelligence solutions in this industry. The expertise of Ted Costas and his team will bolster our existing theatre checking capabilities to help us do just that.”
Commenting on the sale of his business, Ted Costas said: “The industry is going through a major transformation right now and there is huge potential for growth. We wanted both the business and technology foundation to make those growth plans a reality.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Customer Success Manager
£35000–40000
Spalding Goobey Associates
Senior Research Executive, Quantitative – International Political & Public Affairs Research, ME focu
£25–35,000 depending on experience
Hasson Associates
Senior PM/ Operations Manager
£30000–40000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments