Macromill launches medical research joint venture
The joint venture company, Macromill-CareNet, will specialise in the provision of market research in the medical field. It will be led by chairman, Sekiguchi NobuYasushi, and president, Yoshiro Morohashi, with offices in Tokyo.
CareNet operates a membership portal where doctors and healthcare workers can take part in research, representing a member panel of more than 12 million. It provides sales and marketing support to pharmaceutical companies in Japan.
Macromill has recently merged with MetrixLab and is a global provider of consumer insights and marketing analytics.
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