The strategic partnership will see TTC Mobile’s panels incorporated into Macromill’s sample ecosystem and the solution will be available under the name Macromill Mobile Survey Sampling.

Shared activities will include the recruitment of high quality mobile panelists and profiled databases. In addition, the two companies will integrate their panel management systems and survey platforms to carry out mobile surveys in Africa, South East Asia and Latin America.

Jan Willem Gerritsen, executive officer, Europe/US/Latin America Operations of Macromill said: “We see the enormous potential in mobile technology for market researchers to have access to, and gain insights from, the next one billion consumers. The opportunity to team up with TTC Mobile enables us to quickly expand our research solutions in these key markets.”