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NEWS8 October 2015

Scott Ernst made Macromill CEO

Asia Pacific News People

JAPAN — Insights and analytics company Macromill-MetrixLab has appointed Scott Ernst as chief executive officer, to succeed Han De Groot who will remain a board member.

Ernst (pictured) has been on the founding management team at four successful venture-backed startups and a leader of Millward Brown Digital (formerly known as Compete). Most recently, he has been board director or advisor for Ditto Labs, Drift, Massachusetts Innovation & Technology Exchange and mySupermarket.

De Groot has been CEO for 16 years, growing MetrixLab organically and through M&A. Since October of last year, De Groot has been guiding the merger of MetrixLab and Macromill.