Macromill buys Acturus to merge into MetrixLab

The purchase has been made through MetrixLab US and Acturus will be fully integrated into MetrixLab. The deal will see 80 research specialists join MetrixLab, including Acturus’s three principals – Dale Lersch, Gigi Ryan and Kevin Moran.

Based in Farmington, Connecticut, Acturus has additional offices in Scottsdale, Arizona and Wexford in Pennsylvania. It also has a London office.

Acturus’s clients cover alcoholic beverages, cosmetics and lubricant sectors. It has a reputation for its influencer-focused research and historical datasets.

Scott Ernst (pictured), representative executive officer and global CEO of Macromill, said: “Meeting with the Acturus team, it was obvious that our businesses are a perfect fit. Their expertise and values perfectly complement ours. Together, we’ll be able to offer our expanded client roster more sector experts, new research solutions, and wider industry and global coverage.”

Doug Guion, president of Acturus, added: “Becoming part of MetrixLab and the Macromill Group is a great opportunity to combine our team’s specialist skills and knowledge in influencer-focused research with those of a leading global digital research agency.”