NEWS2 August 2019
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Insight & Strategy
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US – Macromill-owned digital research agency MetrixLab has promoted Kevin Moran to US president and managing director, replacing Nick Langeveld who has left to pursue a new opportunity.
Moran (pictured) has experience in leadership and running and setting up businesses. He was a partner at Copernicus Marketing Science which became part of Ipsos and then founded Multi-Sponsored Studies (MSS) in 2004, a brand that forms the basis of MetrixLab’s influencer solution.
MMS merged with Acturus and he was CEO before Acturus was bought by MextrixLab in October 2017. Before this promotion, Moran was in the position of executive vice-president, global key accounts.
The US leadership team includes Aaron Peck, Doug Guion and Philippe Marx.
Thijs Elias, MetrixLab’s CEO said: “Kevin has led some of our largest global clients and teams very successfully. I appreciate his deep client knowledge and energy, and the positive impact it has on our clients’ businesses. I am confident that his proven leadership and commercial focus will drive MetrixLab US to the next level.”
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