Peck (pictured) joined MetrixLab in 2016 and has led the company’s commercial and client strategy for the past 18 months. He will lead all operations in North America in his new role.

Kevin Moran, who has held the role since July 2019, will now take on an executive vice-president position, leading the global alcohol and beverages segment and reporting directly to global chief executive Thijs Elias. Moran will act as a strategic advisor and research partner to clients in the sector.

Also in North America, the company has appointed senior vice-president Jasen Holness to the role of executive vice-president for commercial and key account strategy.

Michelle de Montigny has also been promoted to executive vice-president of global accounts, leading key partner accounts and reporting to the global chief executive.

Elias said: “Both before and during Covid-19 we have seen a great uptake in our global account business in the areas of creative testing, brand tracking, packaging and digital qualitative research, and across various segments including alcohol and beverage. Aaron, Jasen, Kevin and Michelle had a major impact on these successes, and I am very happy that they are responsible for further driving that strategy.”