NEWS24 June 2021

MetrixLab opens Frankfurt office

THE NETHERLANDS/GERMANY – Digital research agency MetrixLab has opened an office in Frankfurt to expand its position in the DACH region (Germany, Austria and Switzerland) and made four senior appointments.

Claudia Gelbe

MetrixLab is expanding its team to meet demand from local and global clients based in the region.

The company has appointed Claudia Gelbe (pictured) as managing director. Gelbe joined from Kantar earlier in the year, initially as group account lead, and has previously held client roles at Millward Brown and GfK.

Joining Gelbe are newly appointed group account leader Eszter Juhasz, senior client director Thomas Deneke and Krystle Wagner, who has joined the business as research director.

The team will support all stages of the brand and product process.

MetrixLab is headquartered in The Netherlands and has offices in North and South America, Asia-Pacific, the Middle East, the UK and Europe, including another German office in Hamburg.

Angela Morgans, regional managing director for Europe, MetrixLab, said: “We have seen the DACH region evolve over the past few years, with more local and global clients requiring a new approach to insights, consultancy and (digital) expertise.”