NEWS2 October 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Data and insights marketing services company LRW Group has acquired strategic comms firm Karma Agency as it looks to strengthen its insights activation.
Karma Agency will operate under Tailwind Capital-backed LRW Group’s action division following the acquisition, which is LRW’s fifth within the last two years as part of a group strategy to build an integrated marketing offer.
Founded in 1999, Karma Agency specialises in brand management, marketing and public relations. Clients include the New York Philharmonic, Nike and Penn Medicine.
The agency will continue to operate from its Philadelphia headquarters. The terms of the deal were not disclosed.
Tom Bernthal, president of LRW Group Action Division, said: “Adding Karma to our activation team creates immediate value for our clients and our clients’ stakeholders. Whether it’s bringing insights to life through a creative campaign or elevating awareness of a brand through public relations and thought leadership, Karma’s intellectual and creative agility will deliver undeniable impact.”
Caroline Kennedy, president, Karma Agency, added: “LRW Group gives Karma the capacity to create an even more powerful connection between insights and activation for our clients.”
LRW Group recently acquired research and strategy consultancy Greenberg Strategy, after buying visual communications agency Killer at the start of 2019.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Resources Group
Associate Director (Analytics/Data Science) – Customer Insights Consultancy
To £60,000
Hasson Associates
Senior Research Manager / Associate Director
£300–300 per day
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments