Elizabeth Real named Strativity president
Real will lead the company’s strategy and operations, as well as expanding its reach across the client portfolio across LRW Group more widely.
Strativity founder Lior Arussy, the previous president, will remain an advisor to the business.
Real’s background in innovation and consulting includes over 11 years at innovation and strategy company ?What If!, firstly as managing director and later as chief executive. She joins Strativity from RealLuv Inc, where she was chief executive.
Dave Sackman, group chairman and chief executive, LRW Group, said: “[Real’s] deep experience in customer-centred innovation and her track record in driving growth will be great additions to Strativity, LRW Group, and our collective clients.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments