NEWS8 November 2019

LRW Group buys T3

M&A News North America People

US – Tailwind Capital-owned integrated marketing services firm LRW Group has acquired digital marketing agency, T3, for an undisclosed amount.

Ben Gaddis_crop

Based in Austin with more than 200 employees, T3 will join LRW Group immediately, operating under the company’s Action division, which helps businesses apply insights for brand and marketing.

T3 president Ben Gaddis (pictured) will continue to oversee the agency’s day-to-day operations, and will take over the CEO role from the agency’s founder, Gay Gaddis.

T3 will continue to work with its current clients, independently pursue new ones, as well as working on new and existing LRW Group clients.

Tom Bernthal, president of LRW Group’s Action division, said: “T3’s sustained growth and achievement over the past three decades is a testament to its ability to adapt and thrive through the breakneck pace of change in the digital space. We see the same resilience in them that we see in our group’s DNA, which makes them a natural fit for our company’s culture and goals.”

Gaddis added: “At our core, we’re a family business that has always valued an independent mindset. It’s an honour to build upon Gay’s legacy and lead the company in this next phase. As a member of LRW Group, we can continue working with the same independent spirit while gaining access to a vast network of resources and new client opportunities.”

T3 is the group’s fifth acquisition of 2019 following the purchases of Salt, Karma Agency, LRWGreenberg and Killer Visual Strategies.

LRW Group chairman and CEO Dave Sackman said: “One day we’ll look back at 2019 as the year that truly launched LRW Group into the next stratosphere of capabilities that translate sophisticated analytics and insights into unparalleled brand impact.”

T3 was advised through the transaction process by JEGI.