NEWS10 November 2011

L'Oreal’s Mark Anton joins MMA

North America People

US— Marketing Management Analytics has appointed former clientside researcher Mark Anton as senior vice president of strategic accounts.

Anton (pictured) joins from L’Oreal where he was most recently VP of consumer and market intelligence for the firm’s consumer products division. He previously worked in senior research and analytical roles with Phillip Morris, Clairol and ADP.

At MMA he will be responsible for creating “continuous, repeatable value” contracts with strategic accounts and work with the firm’s leadership team to drive key innovation initiatives, according to a statement.

MMA CEO Pat Cummings said: “Mark brings a unique combination of leadership experience, plus technical, boardroom and analytic expertise. He is recognised as an enabler of people and ideas and a catalyst for change. He has also demonstrated an ability to work seamlessly across business units and cross-functional teams to effectively integrate relevant solutions, business process and strategy.”