NEWS9 May 2016

Lightspeed GMI expands data services offer

News North America

US — Lightspeed GMI has made a new data services offer, AmplifyR Appends, available in the US. 

AmplifyR Appends overlays demographic data and lifestyle attributes to panellist profiles. It leverages data from KBM Group and its i-Behavior data sets, as well as Acxiom, Experian and The Futures Company.

“Consumer brands realise the value of data-driven marketing,” said Daniel Fitzgerald, chief client and marketing officer.

“This is the first time these audience profiling tools have been brought together so seamlessly to support advanced forms of digital research.”