NEWS8 December 2015

Lightspeed GMI unveils political profiling tool

News North America

US — Lightspeed GMI has launched a new political profiling tool, Political Profiler.

Reaching verified US voters, Political Profiler allows targeting by political party affiliation, voter preferences and voting frequency. It also provides social interest profiles such as animal rights activists and healthcare reform supporters, and charitable giving profiles, such as religious donors or environmental donors.

“With aggressive political advertising campaigns underway, our Political Profiler builds a data foundation that empowers our clients to maximise their advertising dollars,” said David Shanker, chief executive officer, The Americas, at Lightspeed GMI.