NEWS15 January 2016
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US — Lightspeed GMI has expanded its US B2B sample offer with a phone-recruited panel of IT professionals across the US.
Panel recruits are validated on their decision making, knowledge and familiarity with certain technology categories, and are profiled on their primary job function, role, industry, function area and company size.
“We’re meeting a growing demand for access to fully vetted IT professionals,” said Marie Lanzillo, B2B account director. “We can deliver real insight to technology research questions – fulfilling a need in the full service research space.
"We’re excited to grow this offer, and look forward to introducing additional B2B sample solutions throughout the year.”
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