Letson to lead auto advisory at Ipsos

Letson joins the company from J.D. Power and Associates, where he has spent the past 20 years, most recently as vice-president of business development. Prior roles include Nissan and Mazda.

In his new role, he will oversee the strategic growth of key Ipsos automotive clients, helping them to identify potential problems at the product design stage, and advising on quality management and launch readiness.

Frank Forkin, president of Ipsos RDA, said: “David’s background in automotive advisement and track record with clients makes him the perfect person to take on this critical role. I have no doubt that he will be an invaluable leader and partner to our clients.”

Ipsos acquired RDA Group in 2015. Headquartered in Bloomfield Hills, Michigan, Ipsos RDA focuses on quality tracking and customer satisfaction research for car manufacturers.