NEWS16 July 2015

Ipsos acquires RDA Group

Automotive Europe M&A News North America

FRANCE — Ipsos has bought automotive tracking company Research Data Analysis (RDA) Group for an undisclosed amount.

The market research company completed the acquisition to develop a quality tracking integrated global product.

RDA was founded in 1969 by Tony Pietrowski, the father of the current president, Donald Pietrowskiand is headquartered in Michigan, US.

Didier Truchot, Ipsos chairman & CEO (pictured), said: “We are very proud to have been able to convince the Pietrowski family and all the RDA teams to join Ipsos. Our intention, by bringing together the expertise and customer base of Ipsos and RDA, is to develop an offer that will meet the interests of all manufacturers in all the markets where they operate.”