Leger Metrics and RED C announce partnership

The agreement will allow Leger Metrics to extend its reach into the UK and Europe, and RED C to take advantage of Leger Metrics’ voice of the customer data collection, reporting and analytics platform.

“We’re really proud to have RED C as our partner,” said Richard Pridham, President & CEO of Leger Metrics.

“They are among the top marketing research agencies in Ireland and the UK. Their expertise in voice of the customer research, analytics and strategic insights will add significant business value to the delivery of our customer feedback and reporting solutions.”

• In other news from Leger: Swiss market and opinion research institute ISOPUBLIC will now operate under the name of Leger Schweiz, having joined the Leger Group around two years ago.