NEWS9 September 2013

Leger buys IFOP North America

M&A North America

CANADA — Research intelligence group Leger has acquired IFOP North America, a market research firm based in Toronto.

Current managing director of IFOP North America Eric Dubois will join Leger as co-president and managing director of the Toronto office and will work with Rachelle Deshaies, the current executive vice-president of Leger Toronto, who has been promoted to co-president and head of research.

Leger CEO Jean-Marc Léger (pictured) said: “IFOP North America brings our company a unique expertise in the healthcare sector and consumer insights. We are proud to welcome this team of senior consultants in the Leger family.”