NEWS2 December 2013
US — Rentrak has announced that Laurie Kaman has joined as senior vice president of Branded Entertainment.
Kaman has more than 20 years’ experience in entertainment sales and marketing and will oversee iTVX/ Rentrak’s initiatives in measuring branded entertainment analytics across all platforms.
Rentrak’s president of national television, Chris Wilson, said: “Laurie is a highly regarded executive who brings an exceptional blend of professional expertise. Her experience, proven history of success and connections in the branded entertainment and media industries are a huge benefit to Rentrak.”
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