According to the announcement, the integration of Link Analytics with KPMG’s existing data and analytics solutions will “help the firm’s clients gain deeper insights into their customers, monetise untapped data, and make real-time data-driven decisions to improve every facet of the customer experience”.

William Hakes, CEO of Link Analytics, said: “The global traction and experience of KPMG professionals, coupled with our advanced technology and applications, will produce a market-leading suite of analytically driven solutions to help clients grow their businesses.”