Deal done: KPMG buys Link Analytics

The deal, announced in December, is designed to shore up the audit, tax and advisory firm’s data and analytics capabilities in order to provide support to clients in the areas of growth, customer acquisition and loyalty, and operational performance.

KPMG CEO John Veihmeyer said: “Data and analytics continue to fundamentally transform core business processes and decision making for our clients. KPMG’s addition of Link Analytics’ professionals, technology and methodologies strengthens our ability to transform complex data into business solutions.”

Link Analytics develops business analytics applications for customer experience, social network analysis, and business-process optimisation.