Ofir, who joins from Eloqua – a subsidiary of Oracle – where he was vice president, has over twenty years of high-tech experience. He will head up the product innovation and technology strategy at Vision Critical.

“I am thrilled to be joining Vision Critical, a fast-growing leader in insight communities,” Ofir said. “I look forward to bringing the power of VIsion Critical insight communities to a broader set of industries and markets and extending the company’s market leadership position.”

Andrew Reid, president, founder and chief product officer at Vision Critical, added: “Kobi brings years of marketing technology related experience – an asset to Vision Critical and our customer engagement and insight software. We are eager to see Kobi apply his technical vision and strategic expertise to our fast-growing business.”