NEWS25 March 2015

Kinetic and #ogilvychange announce BE planning tool

News Technology UK

UK — Kinetic and #ogilvychange have announced the launch of The Alfresco Labs, an out-of-home (OOH) behavioural economics planning tool.


The Alfresco Labs “uses behavioural change tactics to work with client-specific OOH advertising to drive behavioural change in the short term”. It is based on 18 months of behavioural change research, which has revealed key nudges for out of home creative and planning.

“At #ogilvychange we have been applying the insights from social psychology, cognitive psychology and behavioural economics to some of the world’s leading brands and organisations,” said Jez Groom, chief choice architect at #ogilvychange.

“Having started my career in media buying, it’s been fascinating to carry out real world experiments into the psychology of OOH media – and the results from our first Alfresco Labs in a shopping centre have shown that small changes can have demonstrable returns.”