Kantar Worldpanel ComTech expands to India

The move builds on Kantar Worldpanel’s existing partnership with Indian market research company IMRB International. The new panel will submit 100,000 interviews per year on purchasing behaviour, usage, billing, carrier and vendor brand awareness and preference for mobile phones and tablets. That data will be reported to Kantar Worldpanel ComTech clients quarterly, starting in October 2015.

“Projections show that India will soon be the second largest smartphone market in the world after the US,” said Nic Lewisohn, managing director at Kantar Worldpanel Comtech.

“By covering 18 out of the 22 Telecom Circles, our panel will provide critical, decision-grade information for minimising risks and maximising ROI in one of the most complex telecom markets in the world.”