NEWS6 October 2014

Kantar launches Russian mobile and tech panel

Europe News

RUSSIA — Kantar Worldpanel ComTech has launched a new consumer panel.

The panel, with 10,000 consumers, will cover smartphone sales, usage, loyalty and carrier dynamics. It will submit 120,000 interviews each year; first results from the panel are expected in January 2015.

The company has also announced the expansion of its panel in China by over 50% to over 22,000 individuals.