This panel – part of Kantar Worldpanel ComTech – has been available in the US for a year, and its first dataset will be available in the UK in April 2019.

Using the sample of 20,000 US panellists and 12,000 in the UK, Kantar Worldpanel can monitor shoppers’ purchase trends, loyalty and switching habits. It gives insight into laptop and tablet devices in a wider technology landscape context as panellists also supply information about other consumer electronics and telecoms services such as smartphones and wearables.

Paul Moore, Kantar Worldpanel ComTech global director, said: “Our continuous laptop and tablet consumer research helps brands precisely target new buyers as well as evolve their offer to create a memorable consumer experience.” 

As well as laptops and tablets the company provides insights and analysis for smart speakers, smartphones, wearables, TV and home appliances through panels in the US, Europe, Asia and Latin America.