NEWS23 January 2019

Kantar launches DIY research platform

News Technology UK

UK – Kantar is launching an on-demand research and insights platform, Kantar Marketplace.

Users of the platform (screengrab pictured) will have access to the company’s ‘quick turnaround’ research products, including validated sample reaching 80 million people globally and self-serve custom surveys.

Launching in March 2019, the dashboard includes options to search through non-proprietary permission-based question data, commission polls and access consulting services.

Eric Salama, chief executive, Kantar, said: "Kantar Marketplace will allow our bigger, established clients to choose from a spectrum of automated offerings; from self-service to deeper diagnostic full-service tools, and enable new types of clients to access world-class solutions in a cost-effective way."

Julie Kollman, chief research officer, added that the platform will bring together "comprehensive consumer insights in one place" and allow Kantar to "deliver fast and accurate research at a fraction of the usual time and cost".