NEWS23 January 2019

Kantar launches DIY research platform

News Technology UK

UK – Kantar is launching an on-demand research and insights platform, Kantar Marketplace.

Kantar marketplace_crop

Users of the platform (screengrab pictured) will have access to the company’s ‘quick turnaround’ research products, including validated sample reaching 80 million people globally and self-serve custom surveys.

Launching in March 2019, the dashboard includes options to search through non-proprietary permission-based question data, commission polls and access consulting services.

Eric Salama, chief executive, Kantar, said: "Kantar Marketplace will allow our bigger, established clients to choose from a spectrum of automated offerings; from self-service to deeper diagnostic full-service tools, and enable new types of clients to access world-class solutions in a cost-effective way."

Julie Kollman, chief research officer, added that the platform will bring together "comprehensive consumer insights in one place" and allow Kantar to "deliver fast and accurate research at a fraction of the usual time and cost".