The development practice of Kantar Public – the new operating brand for Kantar’s government and public sector business, which was announced last week – works across public policy covering maternal & child health, reproductive health, disease eradication, sanitation, agriculture and education.

The practice’s communications for development (C4D) expertise covers a range of methods including formative research to inform interventions; operational research to assess impact and cost effectiveness; baseline research and KPI setting; partner and community mapping; pre-testing and piloting campaigns, efficiency and effectiveness modelling; and media monitoring.

Baker said: “We are excited by the opportunity this initiative provides us with to continue to invest in high quality research and evaluation experts based in Sub-Saharan Africa, India and other South Asian countries that will deliver deep insights and information to our clients.”