Kantar Public will use marketing science, data analytics and social research approaches, and the offer includes consulting, research and analytical capabilities.

It brings together Kantar’s expert sector teams, integrating capability from Kantar TNS, Kantar Millward Brown, Kantar IMRB and Kantar IBOPE. It is designed to support the needs of government and public sector clients in different social and political environments, from formative research work on public policy through to internal capability building and impact assessment of development programmes.

Kantar Public will work alongside the WPP Government and Public Sector Practice to support its clients in the government communications field with integrated campaign activity and digital government service delivery.

Dr Michelle Harrison (pictured), formerly global head of the political and social practice at Kantar TNS, has been named as global CEO and the chair of Kantar Public UK. She remains in her role of CEO of the WPP Government and Public Sector Practice. 

“We are proud of the work that we do in this sector, which is growing fast," said Eric Salama, Kantar CEO. "Its increasing importance in stimulating behavioural change in many aspects of societies requires the kind of expert resource and investment that Kantar Public will provide.”