Kantar buys out Sri Lanka’s LMRB
LMRB (Lanka Market Research Bureau), which was founded in 1981, is based in the country’s largest city, Colombo, with field offices in Galle and Kandy.
The agency employees 81 people and is led by CEO Himalee Madurasinghe, who was promoted from deputy CEO in July this year, replacing Preeti Reddy. It offers qual and quant research services and runs a household panel and a people meter-based audience measurement system. Its clients include Unilever, SmithKline Beecham and dairy products maker Fonterra Brands.
Financial terms of the acquisition were not disclosed. LMRB’s gross revenue in 2010 was LKR175m (£1.02m).
Pictured is Kantar chief executive Eric Salama.
UPDATE 7/10/11
LMRB has told Research there will not be any changes to its leadership or staff as a result of the acquisition.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments