NEWS21 July 2009

Preeti Reddy to take the reins at Sri Lanka’s LMRB

Asia Pacific News People

SRI LANKA— Tissa de Alwis, managing director of the Lanka Market Research Bureau (LMRB), is to step down at the end of July after 25 years.

The news follows the retirement last month of the firm’s deputy CEO, Nihal de Silva.

De Alwis joined LMRB in 1984 as a project director and in 1989 became the first Sri Lankan to head the business, which is part of WPP’s Kantar Group.

He will be replaced by Preeti Reddy, previously president of consultancy Technopak Advisors and a vice president at research agency TNS. Reddy will take on the new role of CEO at LMRB.


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