IRI invests in GIRA Foodservice
According to the announcement, the new alliance will allow IRI to expand its channel coverage in the out-of-home sector (products sold for out-of-home consumption).
“This is a major step forward for IRI and supports our ‘Growth Delivered’ strategy, reinforcing our commitment to expand our reach and capabilities to meet clients’ needs, including the ability to access multi-channel analysis to identify paths for growth,” said Dan Finke, managing director of IRI UK.
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