NEWS11 June 2015

IRI invests in GIRA Foodservice

News UK

UK — IRI has become a major shareholder in GIRA Foodservice, a supplier of information on the European out-of-home food market, headquartered in France.

According to the announcement, the new alliance will allow IRI to expand its channel coverage in the out-of-home sector (products sold for out-of-home consumption).

“This is a major step forward for IRI and supports our ‘Growth Delivered’ strategy, reinforcing our commitment to expand our reach and capabilities to meet clients’ needs, including the ability to access multi-channel analysis to identify paths for growth,” said Dan Finke, managing director of IRI UK.