NEWS16 February 2024

Ipsos names audience measurement heads for global and UK

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UK – Ipsos has appointed Daniel Wong-Chi-Man as the new global head of its audience measurement service line and James Oates as head of its audience measurement business in the UK.

Daniel Wong-Chi-Man and James Oates

Wong-Chi-Man (pictured left) previously managed global insights teams at international media owners such as The Economist, The Wall Street Journal and The New York Times, alongside three years at Ipsos.

In his new role, Wong-Chi-Man will oversee Ipsos’s global development of its cross-media measurement capabilities, working to deliver against the company’s 2025 growth plan, and replaces Liz Landy, who held the role from May 2018.

Alongside his new role as the head of the audience measurement and media cluster in the UK, Oates (pictured right) has led UK online audience measurement platform Ipsos Iris for the past two years.

Previously, Oates was at Nielsen Media and Nielsen IQ, and in his new role will work across Ipsos’ audience measurement and media businesses.

Ben Page, chief executive at Ipsos, said: “I am delighted to be welcoming two such strong leaders into their new roles.

“They will continue to drive Ipsos’ ability to marry research acumen with the latest technology and innovative new approaches in the fields of artificial intelligence and data science to speed up processes and guarantee the quality and robustness of the insights we provide.”