NEWS5 December 2011

Ipsos Mori finalises senior leadership team

People UK

UK— Ipsos Mori has finalised its senior leadership team following its merger with Synovate.

From Ipsos, Deborah McCrudden has been appointed head of advertising research, Liz Landy remains in charge of MediaCT, Niall Rae leads the loyalty practice and Bobby Duffy leads public affairs.

Susan Malcolm, also from Ipsos, has been put in charge of the marketing specialism, within has four divisions – three of which are led by former Synovate executives: Dave Hannay as head of market understanding and measurement, Hilary Worton health and Paul Stamper qualitative. Malcolm leads the last of the four teams, innovation and forecasting, in an acting capacity.

Yusuf Ramadan, also from Synovate, has been named managing director of the operations division.

All appointments are effective from next year.

Ipsos Mori CEO Ben Page (pictured) said: “With around 40% of Synovate leaders so far represented on my senior team we have an even broader pool of talent across the business.”

Page is supported by assistant CEO Simon Atkinson, a 20-year veteran of the company.