Ipsos Mori finalises senior leadership team

UK— Ipsos Mori has finalised its senior leadership team following its merger with Synovate.

From Ipsos, Deborah McCrudden has been appointed head of advertising research, Liz Landy remains in charge of MediaCT, Niall Rae leads the loyalty practice and Bobby Duffy leads public affairs.

Susan Malcolm, also from Ipsos, has been put in charge of the marketing specialism, within has four divisions – three of which are led by former Synovate executives: Dave Hannay as head of market understanding and measurement, Hilary Worton health and Paul Stamper qualitative. Malcolm leads the last of the four teams, innovation and forecasting, in an acting capacity.

Yusuf Ramadan, also from Synovate, has been named managing director of the operations division.

All appointments are effective from next year.

Ipsos Mori CEO Ben Page (pictured) said: “With around 40% of Synovate leaders so far represented on my senior team we have an even broader pool of talent across the business.”

Page is supported by assistant CEO Simon Atkinson, a 20-year veteran of the company.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts