Kym Penhall, currently regional co-director for Australia, South-East Asia, India, Japan and Korea, will become managing director for the entire region, but with a focus on Australia. He will report to Ipsos ASI’s global CEO Alex Gronberger and to Ipsos Asia Pacific CEO Lifeng Liu.

Javier Calvar will continue as managing director for ASI Greater China, while also acting as director of regional programmes and managing the region’s copy test modelling and database centre.

The reshuffle at ASI follows changes to Ipsos’s overall management team in Asia Pacific, with Lifeng Liu and David Richardson becoming CEO and managing director for the region at the start of 2011.

The company said the new team would “further strengthen and develop the Ipsos network and market position within the Asia Pacific region”.

Also moving jobs are Peter Fairbrother, currently executive director in Australia, who will become managing director for India and South East Asia, and Keith Spencer, who will become director of product and knowledge for the region, having managed ASI’s tracking business in the UK and Western Europe for the past two and a half years.

Yang Kil will continue in his role as director for North-East Asia. The team take up their new roles on 1 July.