iPowow hires for US expansion
The firm’s technology allows viewers to give feedback on online videos, for example by voting to say whether or not they agree with a political message.
Mike Loftus has been appointed as chief operating officer and David Ozer becomes chief revenue officer as part of the firm’s plan to penetrate the US market. It has opened a headquarters in Silicon Valley to act as a base for its American operations.
CEO Gary Davis (pictured) said: “The addition of Mike and David will allow us to continue the steady growth we’ve experienced over the last 18 months. Since its formation in Sydney, iPowow has tested its technology successfully with several high profile institutions in Australia. Based on this performance, we are optimistic that this success can be duplicated and expanded in the US market.”
Loftus joins the firm from mobile marketing agency Broadcaster Media while Ozer was CEO of Highroad Entertainment Group.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments