NEWS18 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Australian research agency iPowow has beefed up its management team as part of its expansion into the US.
The firm’s technology allows viewers to give feedback on online videos, for example by voting to say whether or not they agree with a political message.
Mike Loftus has been appointed as chief operating officer and David Ozer becomes chief revenue officer as part of the firm’s plan to penetrate the US market. It has opened a headquarters in Silicon Valley to act as a base for its American operations.
CEO Gary Davis (pictured) said: “The addition of Mike and David will allow us to continue the steady growth we’ve experienced over the last 18 months. Since its formation in Sydney, iPowow has tested its technology successfully with several high profile institutions in Australia. Based on this performance, we are optimistic that this success can be duplicated and expanded in the US market.”
Loftus joins the firm from mobile marketing agency Broadcaster Media while Ozer was CEO of Highroad Entertainment Group.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Hasson Associates
Dualist Associate Director
£50000–60000
Affinity Water
Customer Insight Executive
£33–34,500
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments